Access to The Gary Bencivenga 100 Seminar DVDs, Audios, Manuals and Bonuses [avi, mp3, pdf]
Original Price is $5000
Available on DVDs for the First and Only Time …
“Gary Bencivenga’s
7 Master Secrets
of Wealth Creation
for Marketers and Copywriters”
“I will never be able to share these seven secrets in
the Bullets, for reasons you’ll understand in a moment.
“But as my retirement legacy,
I will share all seven with you …
if you can meet the
four qualifications spelled out in this letter.”
Now available via DVDs and expanded, illustrated transcript for the first and only time—my never-to-be-repeated “Reveal-Everything-at-Once” Seminar.
Only 2,000 sets available.
Tightly restricted and limited distribution … you must be able to meet the four criteria spelled out below (no exceptions).
Reveals every secret I’ve ever learned about how to boost your advertising response and become independently wealthy as a copywriter or marketer.
Based on more than $1 billion and 40 years’ worth of scientific direct response tests.
Includes everything revealed at my one-time-only Retirement Seminar, hailed as “historic” … “phenomenal” … “life-changing” by industry leaders … plus much more material that’s been added to make this the ultimate “Master’s Program” on breakthrough marketing and copywriting.
Featuring scores of the greatest direct response ads of all time to illustrate every principle … plus “Gary Bencivenga’s Greatest Hits”—my all-time best ads, sales letters, magalogs, bookalogs, and more that you can use to guide your own marketing and copywriting.
Guaranteed to be worth 50 times its cost … or you pay nothing.
Free bonus if you respond now—”Da Bomb!” … probably the most powerful tool ever discovered for systematically boosting your response in every promotion you’ll ever run.
Dear Marketing Top Gun: I am looking for an elite group of men and women determined to be among the most successful and highest-earning copywriters and marketers in the world.I am retiring now and want to share with this select group of stars and future stars what I believe is a priceless legacy—my seven master secrets of wealth creation for copywriters and marketers.The truth is, I can never reveal these seven master secrets in the Bullets.Why not?
From the start, I promised to keep the Bullets short and fast, like bullets.
But teaching these seven master secrets takes more time.
For example, my #1 master strategy, The Bencivenga Persuasion Equation®, has eight parts. It takes about two hours to teach and another two hours to bring you to mastery.
Anyone can master this, and once you do, your ability to boost response on demand soars. You immediately take a giant leap forward in your ability to write copy with the hand of a master … and evaluate it with the eye of a jeweler.
But the unavoidable problem is, it does take four hours to acquire mastery of the eight steps and how to string them together, mainly because you must first unlearnseveral things you’ve been taught as gospel about how to generate maximum response.
You see, almost all copywriters and marketers today are using the same old-fashioned techniques. But the world has changed, and the consumers you’re trying to influence have grown increasingly immune to these conventional headlines and approaches. In today’s overmarketed, overhyped world, the “same old” techniques for generating response may occasionally work, but not nearly as well as they used to. This is why most direct marketers are seeing their response rates decline every year. And this will inevitably continue, as consumers grow increasingly immune to an ever-rising flood of these same tired, overworked approaches. You need something new that works better.
And that is why the advanced secrets I teach are so much more effective. They show you how to clearly and dramatically stand out from the clutter and trigger maximum response in any medium, for any product or service.
Record-Shattering Ads
to Serve as Your Examples
The other reason I’ll never teach these secrets in the Bullets is because they require lots of real-life examples of the advertisements that are shattering response records in every field in which they’ve been applied.
“Have already made a staggering 100 times my investment…”
“It’s been accurately stated that Gary Bencivenga is the greatest living copywriter. After attending his outstanding Bencivenga 100 Seminar in New York City, I can also add that he and his lovely wife, Pauline, are two of the finest people I have ever met.”Gary greeted us in the breathtaking 20th-floor penthouse of the St. Regis Hotel with the words ‘Why not the best?’ And that’s exactly what Gary gave us in every way. Gary’s once-in-a-lifetime seminar is without doubt the smartest and most profitable investment I have made in my copywriting business. In fact, Gary promised we would make back our $5,000 investment in his seminar ten times over, if we put the powerful arsenal of ‘copywriting artillery’ he shared to use.”I have to say, this is an area where Gary was overly modest.”In the first four weeks after the Bencivenga 100 Seminar, I’d already raked in eight times my investment. But that was just the beginning. Over the course of a year, I went on to make a staggering one HUNDRED times my investment, just from my copywriting business. That’s what I call a fantastic return!
“Now, holding the transcripts from the seminar in my hands, I’m overwhelmed again at what a treasure trove Gary gave us. There are so many nuggets of gold in both these 520 pages and the DVDs of the entire event. It is truly priceless. The strategies Gary reveals in Session #11 alone are hugely responsible for my ongoing success, both financially and personally. They work like magic!
“If you’re eager to take your copywriting business to the pinnacle of success, Gary Bencivenga will pave the way for you. You’ll soon see there are a host of ‘reasons why’ he is the greatest living copywriter. It has been an incredible honor to learn from him. If you have the opportunity to do so as well, you’d be a fool to let it slip through your fingers. Knowing him has impacted my life profoundly. Thank you, Gary!”
— Tina Lorenz
Tina Writes
All this takes a seminar to deliver … the very seminar that I have called my one-time-only, “Reveal-Everything-at-Once Retirement Seminar,” which I gave recently to 100 of the world’s top copywriters and marketers.
This treasure trove of knowledge is based on more than $1 billion and 40 years’ worth of scientific advertising tests. It’s nothing less than my legacy to the most ambitious and dedicated men and women in direct marketing today.
When I gave this seminar training live, I promised the 100 attendees that I’d create a free set of DVDs for them. To my embarrassment, it took me many more months than I ever imagined to produce them, mainly because I wanted to enhance the program by including a deluxe illustrated transcript featuring scores of ads and visuals as well as additional response-boosting information—everything I could possibly teach about how to improve your advertising results.
Finally it’s all done. And, in addition to the 100 sets I’ve produced for the seminar attendees, I’ve run off an additional 2,000 sets of both the DVDs and illustrated transcript. These are theonly 2,000 sets that will ever be available anywhere at any price, and after these 2,000 sets are gone, they will be gone forever.
But please don’t feel pressured into buying immediately just because only 2,000 sets will ever be made available. Candidly, this supply will last for at least several years. That’s because I am not looking to trigger a fast wave of mass “panic buying” from lots of people, which would inevitably include many less-than-qualified candidates.
My aim—expressed in the value, scope, and extraordinary content of this DVD course—is just the reverse. And that is to restrict distribution to a tiny slice of the copywriting and direct marketing community—exclusively the most ambitious stars and future stars who are hell-bent on being among the richest, most in-demand, most consistently successful Top-Guns on the planet. And that, by definition, is a very small, elite universe.
The only reason to act now—and this is important—is so that you can start putting these breakthrough wealth-building, career-advancing copywriting and marketing techniques to work immediately, allowing you to experience complete financial security and independence much sooner than you could ever achieve otherwise.
No matter what, you must meet four rigorous criteria to qualify—no exceptions.
More about that later. First let me tell you about the DVD course itself…
“Always Be Thorough”
One of the principles I teach is that champions are always thorough in their preparations, and this certainly holds true for copywriters and marketers.
In that spirit, and because this course represents a significant investment, I’m going to be quite thorough here and give you a complete description of everything this training will teach you. Let’s start with …
Four Words to Live By
The seminar that is the basis of this course was held in what is probably the most elegant meeting room in New York City, the glittering penthouse of the St. Regis Hotel.
“I keep getting gooseflesh every time I open the transcript book…”
“Dear Pauline and Gary,”Thanks SO MUCH for the Seminar DVDs.”The entire process—from the Federal Express package arriving at my door to the care and precision you took in creating the DVDs and transcript book, and now to this awesome bonus gift you just sent by email (‘da bomb’ free bonus)—has been just pure, 100% first class all the way. You really practice what you preach (‘why not the best?’) and have raised the bar far above anything else in our industry.
“I absolutely love this product.
“I love watching the DVDs. I love reading the illustrated workbook. And I especially love the fact you held nothing back and made your methods so easy to understand and simple to learn.
“In fact—and, I must admit, my wife still finds this strange–I keep literally getting gooseflesh every time I open the transcript book, watch one of the DVDs, or merely think about the magnitude of what you’ve created and how it’s changing the way I think, work, and write ads now.
“So again…THANK YOU!!!”
— Your Very Satisfied Customer, Ben Settle, Gold Beach, OR
Why did I hold it there, when I could have hosted it anywhere and saved considerable expense?
The reason relates to my four-word approach to everything I teach about life, about marketing, copywriting, and acquiring whatever you want in life.
Those four words I urge you to live by are, Why not the best?
Why not the best—in the copy you write, the products you market, the results you trigger, the reputation you build, the fees and royalties you command, the wealth you accumulate, and all the perks you’ll get to enjoy? After all, why should the best in life be reserved for others and not you? Why should you ever settle for anything less than a big life, a life full of major achievements, exceptional wealth and income, and a reputation as one of the most respected stars in your chosen line of work?
The truth is, there are only two things you need to experience such success.
The first is knowledge of how to achieve it, and the second is thededication to acquire and apply that knowledge.
And that is the opportunity represented by this DVD course. If you supply the dedication, I will give you the knowledge.
As you can read in the beige boxes sprinkled throughout this piece, the secrets I reveal in this DVD course have created so many blockbuster campaigns and breakthrough products for so many clients that I truly believe that these clients have gone overboard in their praise about what I’ve done for them.
I honestly don’t believe there’s a “world’s best copywriter,” any more than there is a “world’s best actor” or “world’s best centerfielder.” In each case, you can make a good argument for any of several outstanding practitioners. But I do confess to being enough of a copywriter to gratefully accept (and run like a burglar with!)their over-the-top praise.
“Worth its weight in gold…”
“This was the best copywriting seminar I’ve ever been to, and I’ve been to a LOT.”I’m sure that, if you’re like me, you’re probably a bit skeptical about any seminar billed as the ‘ultimate’ or the ‘best.’ Usually, this kind of seminar fails to live up to its promises. Not this one. Gary didn’t make any outrageous claims, and he backed up everything he said with fact. Moreover, the list of testimonial givers, as well as the clients he’d written copy for, was impressive to say the least. I was intrigued enough to fly over from London to see for myself what it was all about.”I’m very pleased I did, as I was fortunate enough to meet possibly the greatest-ever collection of copywriting and marketing talent ever assembled in one room, the ‘crème de la crème’ of direct mail worldwide, including the marketing directors of Rodale, Boardroom, Phillips Publishing, Agora Health, Lombardi, and KCI, and direct mail legends Gary Halbert, John Carlton, Carl Galletti, Christian Godefroy, John Finn, Joe Polish, Yanik Silver, and Ken McCarthy (head of ‘The System’), to name a few.
“What I learned at Gary’s seminar paid for my trip hundreds of times over and catapulted my copywriting to a much higher level. I now have several controls in many fields, something I wouldn’t have had without the ‘Bencivenga Persuasion Equation’ to guide me.
“As a direct result of what I learned, the second client mailing package I wrote after Gary’s seminar beat the control by a factor of 78 to 1 (with a $4.50-to-$1 ROI) and saved my client from bankruptcy. This control is still mailing over 18 months later.
“Another example: I wrote a mail package for a health product here in the U.K. Their previous copywriter charged them five times my usual fee and pulled a 0.25% response (breakeven is 1%). So like a lion in the jungle, I went for the easy kill! After seeing the weak copy, I scented blood! Using Gary’s copy techniques, my package in the first seven days had over 300 responses out of a 10,000 test mailshot, a 3%+ response on a 60-day ‘try before you buy’ offer. They’re now rolling out to 50,000 a month (remember, this is the U.K.–we’re much smaller compared to U.S. numbers!)
“I wrote another control piece for a health mailing. The control had a 0.04% response for a $190 health lamp on a soft six-week offer. My copy brought in 384 initial orders, with 312 sign-ups (81.25% close) on a 10,000 mailing.
“Like Gary said at the seminar, go for the easy kill!
“And the best part? Also following Gary’s advice on copy fees, I opted for a lower up-front fee and a ‘per 1,000′ mailing fee, and since they intend to mail all 4 million of our rental names, this could be very profitable.
“Since the seminar, I’ve been using the Bencivenga Persuasion Equation to great effect in my copy assignments and as a result have increased the number of ‘home runs’ mailed.
“So I thank Gary very much indeed for making my investment in his Masterclass worth its weight in gold–literally and figuratively.
“As for Gary, I found him to be a man of integrity and values who keeps his promises and lets his many achievements do the talking. My kind of guy. And as for Gary’s powerful secrets? Well, you’ll just have to watch the DVDs. My advice? Get these DVDs, watch them, apply the lessons, and see your business grow. This DVD has my highest recommendation.”
— Nick Wrathall, CEO, Hilite Direct, U.K.
The truth is, it’s really not me they’re praising, but the creative techniques I’ve developed for triggering extraordinary results. That’s what they love, the results, especially the consistency of breakthrough results I’ve always been able to give them.
And anyone who uses the same techniques can achieve the same results. This is why, before the seminar, the legendary Prince of Print, Gary Halbert, wrote in his newsletter …
“There is no seminar on earth I can think of that would be more worth attending than the one going to be given by Gary Bencivenga. You can be certain, barring some sort of tragedy, every sane marketing genius in the world will be there to sit at his feet and learn from him … We’ll all be busy taking notes and learning from one of the handful of true living legends of copywriting and marketing …
“You know, as you walk through life, you cannot help but be aware of all the corrupt businessmen, thieves, sex offenders, crooked politicians, warlords, murderers, greedy religious leaders, lying CEOs, and just plain jerks. But, every once in a while on this path through life, you come across ‘a Gary Bencivenga,’ A Person Who Restores Your Faith In The Decency Of Mankind!”
A much faster way to become “a serious, big-money copywriter…”
—Gary Halbert
As you’ll see on the DVDs, on the second day, toward the end of the seminar, Gary Halbert took the mike and told the audience how appreciative all in attendance should be for the astonishing amount and quality of the information that had been presented. He said that it amazed and inspired even him.
Later he summed up in an unsolicited written testimonial the impact this seminar could have on your own life—and the speed of your success—in this way…
“You can get along very nicely by just learning to be an average copywriter. However, if you want to be a serious big-money copywriter, the info given in Gary Bencivenga’s seminar will take 15 to 25 years off your learning curve.”
Indeed, afterward, the seminar was immediately hailed as “historic” … “phenomenal” … “life-changing” … and a host of other superlatives by these very superstars who attended, including Ken McCarthy, Brian Kurtz, John Carlton, Richard Stanton-Jones, Peter Stone, David Deutsch, and other top marketers and copywriters.
You can read their comments about me and these secrets here, as well as on the Internet. But you will not find anything on the Internet revealing the techniques themselves, as all who attended were sworn to secrecy at the seminar … just as you will be if you order the DVDs and illustrated transcript.
Again, more about this later. What I want to emphasize here is this—with these techniques, I guarantee that you will achieve unprecedented consistencyin your ability to produce breakthrough copy, generate record-setting response, chalk up an impressive array of control ads and direct mail packages, be in hotter demand than you’ve ever enjoyed, and launch blockbuster new products at a success rate you’ve never experienced. And that’s true whether you write the copy yourself or retain others to do it for you.
But You Must First Qualify . . . .
If you qualify to receive this training and agree not to share it, as I’ll explain below, I will guarantee you an effortless learning experience that you will look back on as a turning point in your life, when your knowledge of your craft comes together as never before … when you see a new universe of opportunity with a new, inner vision … when your ability to convert your marketing knowledge into major wealth takes a quantum leap … when you know in your heart that your future financial independence is secure because of the life-changing knowledge you have just acquired.
So settle back for a few minutes and read my rather thorough explanation of what is so different about what I teach … and the difference it will make in your own success.
Original Price is $5000
Available on DVDs for the First and Only Time …
“Gary Bencivenga’s
7 Master Secrets
of Wealth Creation
for Marketers and Copywriters”
“I will never be able to share these seven secrets in
the Bullets, for reasons you’ll understand in a moment.
“But as my retirement legacy,
I will share all seven with you …
if you can meet the
four qualifications spelled out in this letter.”
Now available via DVDs and expanded, illustrated transcript for the first and only time—my never-to-be-repeated “Reveal-Everything-at-Once” Seminar.
Only 2,000 sets available.
Tightly restricted and limited distribution … you must be able to meet the four criteria spelled out below (no exceptions).
Reveals every secret I’ve ever learned about how to boost your advertising response and become independently wealthy as a copywriter or marketer.
Based on more than $1 billion and 40 years’ worth of scientific direct response tests.
Includes everything revealed at my one-time-only Retirement Seminar, hailed as “historic” … “phenomenal” … “life-changing” by industry leaders … plus much more material that’s been added to make this the ultimate “Master’s Program” on breakthrough marketing and copywriting.
Featuring scores of the greatest direct response ads of all time to illustrate every principle … plus “Gary Bencivenga’s Greatest Hits”—my all-time best ads, sales letters, magalogs, bookalogs, and more that you can use to guide your own marketing and copywriting.
Guaranteed to be worth 50 times its cost … or you pay nothing.
Free bonus if you respond now—”Da Bomb!” … probably the most powerful tool ever discovered for systematically boosting your response in every promotion you’ll ever run.
Dear Marketing Top Gun: I am looking for an elite group of men and women determined to be among the most successful and highest-earning copywriters and marketers in the world.I am retiring now and want to share with this select group of stars and future stars what I believe is a priceless legacy—my seven master secrets of wealth creation for copywriters and marketers.The truth is, I can never reveal these seven master secrets in the Bullets.Why not?
From the start, I promised to keep the Bullets short and fast, like bullets.
But teaching these seven master secrets takes more time.
For example, my #1 master strategy, The Bencivenga Persuasion Equation®, has eight parts. It takes about two hours to teach and another two hours to bring you to mastery.
Anyone can master this, and once you do, your ability to boost response on demand soars. You immediately take a giant leap forward in your ability to write copy with the hand of a master … and evaluate it with the eye of a jeweler.
But the unavoidable problem is, it does take four hours to acquire mastery of the eight steps and how to string them together, mainly because you must first unlearnseveral things you’ve been taught as gospel about how to generate maximum response.
You see, almost all copywriters and marketers today are using the same old-fashioned techniques. But the world has changed, and the consumers you’re trying to influence have grown increasingly immune to these conventional headlines and approaches. In today’s overmarketed, overhyped world, the “same old” techniques for generating response may occasionally work, but not nearly as well as they used to. This is why most direct marketers are seeing their response rates decline every year. And this will inevitably continue, as consumers grow increasingly immune to an ever-rising flood of these same tired, overworked approaches. You need something new that works better.
And that is why the advanced secrets I teach are so much more effective. They show you how to clearly and dramatically stand out from the clutter and trigger maximum response in any medium, for any product or service.
Record-Shattering Ads
to Serve as Your Examples
The other reason I’ll never teach these secrets in the Bullets is because they require lots of real-life examples of the advertisements that are shattering response records in every field in which they’ve been applied.
“Have already made a staggering 100 times my investment…”
“It’s been accurately stated that Gary Bencivenga is the greatest living copywriter. After attending his outstanding Bencivenga 100 Seminar in New York City, I can also add that he and his lovely wife, Pauline, are two of the finest people I have ever met.”Gary greeted us in the breathtaking 20th-floor penthouse of the St. Regis Hotel with the words ‘Why not the best?’ And that’s exactly what Gary gave us in every way. Gary’s once-in-a-lifetime seminar is without doubt the smartest and most profitable investment I have made in my copywriting business. In fact, Gary promised we would make back our $5,000 investment in his seminar ten times over, if we put the powerful arsenal of ‘copywriting artillery’ he shared to use.”I have to say, this is an area where Gary was overly modest.”In the first four weeks after the Bencivenga 100 Seminar, I’d already raked in eight times my investment. But that was just the beginning. Over the course of a year, I went on to make a staggering one HUNDRED times my investment, just from my copywriting business. That’s what I call a fantastic return!
“Now, holding the transcripts from the seminar in my hands, I’m overwhelmed again at what a treasure trove Gary gave us. There are so many nuggets of gold in both these 520 pages and the DVDs of the entire event. It is truly priceless. The strategies Gary reveals in Session #11 alone are hugely responsible for my ongoing success, both financially and personally. They work like magic!
“If you’re eager to take your copywriting business to the pinnacle of success, Gary Bencivenga will pave the way for you. You’ll soon see there are a host of ‘reasons why’ he is the greatest living copywriter. It has been an incredible honor to learn from him. If you have the opportunity to do so as well, you’d be a fool to let it slip through your fingers. Knowing him has impacted my life profoundly. Thank you, Gary!”
— Tina Lorenz
Tina Writes
All this takes a seminar to deliver … the very seminar that I have called my one-time-only, “Reveal-Everything-at-Once Retirement Seminar,” which I gave recently to 100 of the world’s top copywriters and marketers.
This treasure trove of knowledge is based on more than $1 billion and 40 years’ worth of scientific advertising tests. It’s nothing less than my legacy to the most ambitious and dedicated men and women in direct marketing today.
When I gave this seminar training live, I promised the 100 attendees that I’d create a free set of DVDs for them. To my embarrassment, it took me many more months than I ever imagined to produce them, mainly because I wanted to enhance the program by including a deluxe illustrated transcript featuring scores of ads and visuals as well as additional response-boosting information—everything I could possibly teach about how to improve your advertising results.
Finally it’s all done. And, in addition to the 100 sets I’ve produced for the seminar attendees, I’ve run off an additional 2,000 sets of both the DVDs and illustrated transcript. These are theonly 2,000 sets that will ever be available anywhere at any price, and after these 2,000 sets are gone, they will be gone forever.
But please don’t feel pressured into buying immediately just because only 2,000 sets will ever be made available. Candidly, this supply will last for at least several years. That’s because I am not looking to trigger a fast wave of mass “panic buying” from lots of people, which would inevitably include many less-than-qualified candidates.
My aim—expressed in the value, scope, and extraordinary content of this DVD course—is just the reverse. And that is to restrict distribution to a tiny slice of the copywriting and direct marketing community—exclusively the most ambitious stars and future stars who are hell-bent on being among the richest, most in-demand, most consistently successful Top-Guns on the planet. And that, by definition, is a very small, elite universe.
The only reason to act now—and this is important—is so that you can start putting these breakthrough wealth-building, career-advancing copywriting and marketing techniques to work immediately, allowing you to experience complete financial security and independence much sooner than you could ever achieve otherwise.
No matter what, you must meet four rigorous criteria to qualify—no exceptions.
More about that later. First let me tell you about the DVD course itself…
“Always Be Thorough”
One of the principles I teach is that champions are always thorough in their preparations, and this certainly holds true for copywriters and marketers.
In that spirit, and because this course represents a significant investment, I’m going to be quite thorough here and give you a complete description of everything this training will teach you. Let’s start with …
Four Words to Live By
The seminar that is the basis of this course was held in what is probably the most elegant meeting room in New York City, the glittering penthouse of the St. Regis Hotel.
“I keep getting gooseflesh every time I open the transcript book…”
“Dear Pauline and Gary,”Thanks SO MUCH for the Seminar DVDs.”The entire process—from the Federal Express package arriving at my door to the care and precision you took in creating the DVDs and transcript book, and now to this awesome bonus gift you just sent by email (‘da bomb’ free bonus)—has been just pure, 100% first class all the way. You really practice what you preach (‘why not the best?’) and have raised the bar far above anything else in our industry.
“I absolutely love this product.
“I love watching the DVDs. I love reading the illustrated workbook. And I especially love the fact you held nothing back and made your methods so easy to understand and simple to learn.
“In fact—and, I must admit, my wife still finds this strange–I keep literally getting gooseflesh every time I open the transcript book, watch one of the DVDs, or merely think about the magnitude of what you’ve created and how it’s changing the way I think, work, and write ads now.
“So again…THANK YOU!!!”
— Your Very Satisfied Customer, Ben Settle, Gold Beach, OR
Why did I hold it there, when I could have hosted it anywhere and saved considerable expense?
The reason relates to my four-word approach to everything I teach about life, about marketing, copywriting, and acquiring whatever you want in life.
Those four words I urge you to live by are, Why not the best?
Why not the best—in the copy you write, the products you market, the results you trigger, the reputation you build, the fees and royalties you command, the wealth you accumulate, and all the perks you’ll get to enjoy? After all, why should the best in life be reserved for others and not you? Why should you ever settle for anything less than a big life, a life full of major achievements, exceptional wealth and income, and a reputation as one of the most respected stars in your chosen line of work?
The truth is, there are only two things you need to experience such success.
The first is knowledge of how to achieve it, and the second is thededication to acquire and apply that knowledge.
And that is the opportunity represented by this DVD course. If you supply the dedication, I will give you the knowledge.
As you can read in the beige boxes sprinkled throughout this piece, the secrets I reveal in this DVD course have created so many blockbuster campaigns and breakthrough products for so many clients that I truly believe that these clients have gone overboard in their praise about what I’ve done for them.
I honestly don’t believe there’s a “world’s best copywriter,” any more than there is a “world’s best actor” or “world’s best centerfielder.” In each case, you can make a good argument for any of several outstanding practitioners. But I do confess to being enough of a copywriter to gratefully accept (and run like a burglar with!)their over-the-top praise.
“Worth its weight in gold…”
“This was the best copywriting seminar I’ve ever been to, and I’ve been to a LOT.”I’m sure that, if you’re like me, you’re probably a bit skeptical about any seminar billed as the ‘ultimate’ or the ‘best.’ Usually, this kind of seminar fails to live up to its promises. Not this one. Gary didn’t make any outrageous claims, and he backed up everything he said with fact. Moreover, the list of testimonial givers, as well as the clients he’d written copy for, was impressive to say the least. I was intrigued enough to fly over from London to see for myself what it was all about.”I’m very pleased I did, as I was fortunate enough to meet possibly the greatest-ever collection of copywriting and marketing talent ever assembled in one room, the ‘crème de la crème’ of direct mail worldwide, including the marketing directors of Rodale, Boardroom, Phillips Publishing, Agora Health, Lombardi, and KCI, and direct mail legends Gary Halbert, John Carlton, Carl Galletti, Christian Godefroy, John Finn, Joe Polish, Yanik Silver, and Ken McCarthy (head of ‘The System’), to name a few.
“What I learned at Gary’s seminar paid for my trip hundreds of times over and catapulted my copywriting to a much higher level. I now have several controls in many fields, something I wouldn’t have had without the ‘Bencivenga Persuasion Equation’ to guide me.
“As a direct result of what I learned, the second client mailing package I wrote after Gary’s seminar beat the control by a factor of 78 to 1 (with a $4.50-to-$1 ROI) and saved my client from bankruptcy. This control is still mailing over 18 months later.
“Another example: I wrote a mail package for a health product here in the U.K. Their previous copywriter charged them five times my usual fee and pulled a 0.25% response (breakeven is 1%). So like a lion in the jungle, I went for the easy kill! After seeing the weak copy, I scented blood! Using Gary’s copy techniques, my package in the first seven days had over 300 responses out of a 10,000 test mailshot, a 3%+ response on a 60-day ‘try before you buy’ offer. They’re now rolling out to 50,000 a month (remember, this is the U.K.–we’re much smaller compared to U.S. numbers!)
“I wrote another control piece for a health mailing. The control had a 0.04% response for a $190 health lamp on a soft six-week offer. My copy brought in 384 initial orders, with 312 sign-ups (81.25% close) on a 10,000 mailing.
“Like Gary said at the seminar, go for the easy kill!
“And the best part? Also following Gary’s advice on copy fees, I opted for a lower up-front fee and a ‘per 1,000′ mailing fee, and since they intend to mail all 4 million of our rental names, this could be very profitable.
“Since the seminar, I’ve been using the Bencivenga Persuasion Equation to great effect in my copy assignments and as a result have increased the number of ‘home runs’ mailed.
“So I thank Gary very much indeed for making my investment in his Masterclass worth its weight in gold–literally and figuratively.
“As for Gary, I found him to be a man of integrity and values who keeps his promises and lets his many achievements do the talking. My kind of guy. And as for Gary’s powerful secrets? Well, you’ll just have to watch the DVDs. My advice? Get these DVDs, watch them, apply the lessons, and see your business grow. This DVD has my highest recommendation.”
— Nick Wrathall, CEO, Hilite Direct, U.K.
The truth is, it’s really not me they’re praising, but the creative techniques I’ve developed for triggering extraordinary results. That’s what they love, the results, especially the consistency of breakthrough results I’ve always been able to give them.
And anyone who uses the same techniques can achieve the same results. This is why, before the seminar, the legendary Prince of Print, Gary Halbert, wrote in his newsletter …
“There is no seminar on earth I can think of that would be more worth attending than the one going to be given by Gary Bencivenga. You can be certain, barring some sort of tragedy, every sane marketing genius in the world will be there to sit at his feet and learn from him … We’ll all be busy taking notes and learning from one of the handful of true living legends of copywriting and marketing …
“You know, as you walk through life, you cannot help but be aware of all the corrupt businessmen, thieves, sex offenders, crooked politicians, warlords, murderers, greedy religious leaders, lying CEOs, and just plain jerks. But, every once in a while on this path through life, you come across ‘a Gary Bencivenga,’ A Person Who Restores Your Faith In The Decency Of Mankind!”
A much faster way to become “a serious, big-money copywriter…”
—Gary Halbert
As you’ll see on the DVDs, on the second day, toward the end of the seminar, Gary Halbert took the mike and told the audience how appreciative all in attendance should be for the astonishing amount and quality of the information that had been presented. He said that it amazed and inspired even him.
Later he summed up in an unsolicited written testimonial the impact this seminar could have on your own life—and the speed of your success—in this way…
“You can get along very nicely by just learning to be an average copywriter. However, if you want to be a serious big-money copywriter, the info given in Gary Bencivenga’s seminar will take 15 to 25 years off your learning curve.”
Indeed, afterward, the seminar was immediately hailed as “historic” … “phenomenal” … “life-changing” … and a host of other superlatives by these very superstars who attended, including Ken McCarthy, Brian Kurtz, John Carlton, Richard Stanton-Jones, Peter Stone, David Deutsch, and other top marketers and copywriters.
You can read their comments about me and these secrets here, as well as on the Internet. But you will not find anything on the Internet revealing the techniques themselves, as all who attended were sworn to secrecy at the seminar … just as you will be if you order the DVDs and illustrated transcript.
Again, more about this later. What I want to emphasize here is this—with these techniques, I guarantee that you will achieve unprecedented consistencyin your ability to produce breakthrough copy, generate record-setting response, chalk up an impressive array of control ads and direct mail packages, be in hotter demand than you’ve ever enjoyed, and launch blockbuster new products at a success rate you’ve never experienced. And that’s true whether you write the copy yourself or retain others to do it for you.
But You Must First Qualify . . . .
If you qualify to receive this training and agree not to share it, as I’ll explain below, I will guarantee you an effortless learning experience that you will look back on as a turning point in your life, when your knowledge of your craft comes together as never before … when you see a new universe of opportunity with a new, inner vision … when your ability to convert your marketing knowledge into major wealth takes a quantum leap … when you know in your heart that your future financial independence is secure because of the life-changing knowledge you have just acquired.
So settle back for a few minutes and read my rather thorough explanation of what is so different about what I teach … and the difference it will make in your own success.
