Smart Paid Traffic [UPDATED FOR 2024] ($1,497.00)
In this program you´ll learn:
MOLLY…
That’s me! I’m one of the industry’s most sought-after educators and media buyers, and I’m honored to be your teacher for the next 12 weeks.
UPDATED CURRICULUM
25 sessions and over 40 hours of content, updated to reflect iOS 14 and other changes to the traffic landscape.
50 HOW-TO VIDEOS
Detailed implementation tutorials to help you set up, launch and manage your campaigns.
RESOURCE LIBRARY
More fill-in-the-blank worksheets and templates to guide you through every module (the same resources I use on a daily basis).
OVER-THE-SHOULDER EXAMPLES
See exactly how everything is done before doing it yourself.
RECORDED Q&A SESSIONS
I answer student questions from my most recent live semester and give feedback on their work.
WEEKLY ACTION ITEMS
To hold you accountable and help you reach your goals.
YOU CHOOSE YOUR SPEED
All media buyers are different, and Smart Paid Traffic gives you the flexibility to complete this course around your busy schedule.
Course Curriculum:
Over 12 weeks you will learn Molly’s 9-step traffic system for winning with paid traffic — no matter what algorithm changes or platform updates get thrown at you. Each week mixes strategy, implementation and Q&A recordings to give you a clear path to success on your media buying journey!
SESSION 1:
SETTING THE STRATEGY:
SESSION DETAILS
LIVE STRATEGY SESSIONS
How to Think Like a Media Buyer
Planning Your Traffic System
Look Inside an Ecommerce Traffic System
Look Inside a Non-Ecommerce Traffic System
Look Inside a Local Traffic System
Defining Your Business Objective
Resource Roundup
RESOURCES
Traffic System Planning Sheet
SESSION 2:
CRAFTING THE OFFER:
SESSION DETAILS
LIVE STRATEGY SESSIONS
The Offer Formula: Part 1
The Offer Formula: Part 2
How to Build a High Converting Lead Magnet: Part 1
How to Build a High Converting Lead Magnet: Part 2
Funnel Map # 1: Lead Magnet to Core Offer
Funnel Map # 2: Mini Class Funnel
Funnel Map # 3: Webinar Funnel
Funnel Map # 4: Lead Magnet to Low Dollar Offer
Funnel Map # 5: Lead Magnet to Sales Call
Funnel Map # 6: Free Item / Service to Upsell
Funnel Map # 7: Butter Chicken
Funnel Map # 8: Pre-sell Article
Funnel Map # 9: % Off Store or Product
Ultimate Product Page: Part 1
Ultimate Product Page: Part 2
Mini Site: Part 1
Mini Site: Part 2
High Converting E-Commerce Acquisition Funnels: Part 1
High Converting E-Commerce Acquisition Funnels: Part 2
SESSION 3:
DEFFINING THE WHO AND WHY:
SESSION DETAILS
LIVE STRATEGY SESSIONS
What You Need to Know About the Who
Market Centric vs. Product Centric
How Do I Find My Avatar?
Getting Into the Mind of Your Avatar
Sipping on Potions
Transformation Grid
Answer These Questions
Action Steps
RESOURCES
Customer AvatarQuestionnaire
Customer Persona Canvas
Transformation Grid
Hook Questionnaire
SESSION 4:
IDEATING COMAIGN ASSETS:
SESSION DETAILS
LIVE STRATEGY SESSIONS
Select Your Copy Styles
Ad Multiplier Step 1
Select Your Creative Styles
Ad Multiplier Step 2
Action Steps
BONUS: How to Create Long Form Ad Copy
BONUS: Copywriting Training w/ Alex Cattoni
SESSION 5:
SESSION DETAILS
LIVE STRATEGY SESSIONS
My Update to BOOM’s Targeting
Copy Tips with Molly
Copy Formulas with Ezra
High Converting Creatives
FB Video Ad Formulas with Ezra
BOOM Creatives with Boris
Action Items
RESOURCES
Targeting Research Exercise
SESSION 6:
SESSION DETAILS
LIVE STRATEGY SESSIONS
Campaign Objective
How to Set Up a Conversion Campaign
How to Set up a Traffic Campaign
How to Set Up ABO Campaign
How to Set Up a CBO Campaign
Lifetime vs Daily Budgets
Placements
Audience Insights
Dynamic Creative
How to Find your Post ID
How to Set Up an Organic Post or Previous Ad as a New Ad
Look-A-Likes
Super Look-A Likes
Advanced Look-A-Likes
How to Use Ad System Planning Sheets
RESOURCES
Worksheets
SESSION 7:
SESSION DETAILS
LIVE STRATEGY SESSIONS
The How and Why of UTM Parameters
An Introduction to Google Analytics
[Advanced] Smarter Scale With Customer Value Velocity
An Introduction To Facebook Events Manager
[Case Study] Facebook Ads ⊕ Managers Limitations / Analyzing Performance With Google Analytics
An Introduction To The Campaign Performance Tracking Sheet
Filling Out The Campaign Performance Tracking Sheet – ⊕ Post iOS15 Tracking Strategies
[Deep Dive] Setting Up Google Analytics
RESOURCES
Tracking Sheet
SESSION 8:
SESSION DETAILS
LIVE STRATEGY SESSIONS
How to Audit a Traffic Campaign (or System)
Audit of BOOM’s FB Ad Account
Audit of Smart Marketer’s Recent Launch
On-Site Optimization and Heat Maps
Troubleshooting inside BOOM’s FB Ad Account
RESOURCES
Traffic Plan Worksheet
SESSION 9:
SESSION DETAILS
HOW TO VIDEOS
CBO Best Practices
Scaling with CBO
Scaling with Automated Rules
Scaling to $100k/day in Ad Spend
SESSION 10:
SESSION DETAILS
HOW TO VIDEOS
Dynamic Product Ads
SESSION 11:
SESSION DETAILS
HOW TO VIDEOS
YouTube Retargeting with Tom Breeze
Google Ads with Mike Rhodes
RESOURCES
Google Ads Audit Checklist
SESSION 12:
SESSION DETAILS
HOW TO VIDEOS
Agency and Freelancing with James Schramko
Demystifying Facebook’s Conversion API with Aaron Bailey
8-Step Social Media Plan with Laura Palladino
Juicing Blog Content with Laura Palladino
Advertorials with Nehal Kazim
Acquiring 10,000 Subscribers in 6 Months with Ryan McKenzie
In this program you´ll learn:
MOLLY…
That’s me! I’m one of the industry’s most sought-after educators and media buyers, and I’m honored to be your teacher for the next 12 weeks.
UPDATED CURRICULUM
25 sessions and over 40 hours of content, updated to reflect iOS 14 and other changes to the traffic landscape.
50 HOW-TO VIDEOS
Detailed implementation tutorials to help you set up, launch and manage your campaigns.
RESOURCE LIBRARY
More fill-in-the-blank worksheets and templates to guide you through every module (the same resources I use on a daily basis).
OVER-THE-SHOULDER EXAMPLES
See exactly how everything is done before doing it yourself.
RECORDED Q&A SESSIONS
I answer student questions from my most recent live semester and give feedback on their work.
WEEKLY ACTION ITEMS
To hold you accountable and help you reach your goals.
YOU CHOOSE YOUR SPEED
All media buyers are different, and Smart Paid Traffic gives you the flexibility to complete this course around your busy schedule.
Course Curriculum:
Over 12 weeks you will learn Molly’s 9-step traffic system for winning with paid traffic — no matter what algorithm changes or platform updates get thrown at you. Each week mixes strategy, implementation and Q&A recordings to give you a clear path to success on your media buying journey!
SESSION 1:
SETTING THE STRATEGY:
SESSION DETAILS
LIVE STRATEGY SESSIONS
How to Think Like a Media Buyer
Planning Your Traffic System
Look Inside an Ecommerce Traffic System
Look Inside a Non-Ecommerce Traffic System
Look Inside a Local Traffic System
Defining Your Business Objective
Resource Roundup
RESOURCES
Traffic System Planning Sheet
SESSION 2:
CRAFTING THE OFFER:
SESSION DETAILS
LIVE STRATEGY SESSIONS
The Offer Formula: Part 1
The Offer Formula: Part 2
How to Build a High Converting Lead Magnet: Part 1
How to Build a High Converting Lead Magnet: Part 2
Funnel Map # 1: Lead Magnet to Core Offer
Funnel Map # 2: Mini Class Funnel
Funnel Map # 3: Webinar Funnel
Funnel Map # 4: Lead Magnet to Low Dollar Offer
Funnel Map # 5: Lead Magnet to Sales Call
Funnel Map # 6: Free Item / Service to Upsell
Funnel Map # 7: Butter Chicken
Funnel Map # 8: Pre-sell Article
Funnel Map # 9: % Off Store or Product
Ultimate Product Page: Part 1
Ultimate Product Page: Part 2
Mini Site: Part 1
Mini Site: Part 2
High Converting E-Commerce Acquisition Funnels: Part 1
High Converting E-Commerce Acquisition Funnels: Part 2
SESSION 3:
DEFFINING THE WHO AND WHY:
SESSION DETAILS
LIVE STRATEGY SESSIONS
What You Need to Know About the Who
Market Centric vs. Product Centric
How Do I Find My Avatar?
Getting Into the Mind of Your Avatar
Sipping on Potions
Transformation Grid
Answer These Questions
Action Steps
RESOURCES
Customer AvatarQuestionnaire
Customer Persona Canvas
Transformation Grid
Hook Questionnaire
SESSION 4:
IDEATING COMAIGN ASSETS:
SESSION DETAILS
LIVE STRATEGY SESSIONS
Select Your Copy Styles
Ad Multiplier Step 1
Select Your Creative Styles
Ad Multiplier Step 2
Action Steps
BONUS: How to Create Long Form Ad Copy
BONUS: Copywriting Training w/ Alex Cattoni
SESSION 5:
SESSION DETAILS
LIVE STRATEGY SESSIONS
My Update to BOOM’s Targeting
Copy Tips with Molly
Copy Formulas with Ezra
High Converting Creatives
FB Video Ad Formulas with Ezra
BOOM Creatives with Boris
Action Items
RESOURCES
Targeting Research Exercise
SESSION 6:
SESSION DETAILS
LIVE STRATEGY SESSIONS
Campaign Objective
How to Set Up a Conversion Campaign
How to Set up a Traffic Campaign
How to Set Up ABO Campaign
How to Set Up a CBO Campaign
Lifetime vs Daily Budgets
Placements
Audience Insights
Dynamic Creative
How to Find your Post ID
How to Set Up an Organic Post or Previous Ad as a New Ad
Look-A-Likes
Super Look-A Likes
Advanced Look-A-Likes
How to Use Ad System Planning Sheets
RESOURCES
Worksheets
SESSION 7:
SESSION DETAILS
LIVE STRATEGY SESSIONS
The How and Why of UTM Parameters
An Introduction to Google Analytics
[Advanced] Smarter Scale With Customer Value Velocity
An Introduction To Facebook Events Manager
[Case Study] Facebook Ads ⊕ Managers Limitations / Analyzing Performance With Google Analytics
An Introduction To The Campaign Performance Tracking Sheet
Filling Out The Campaign Performance Tracking Sheet – ⊕ Post iOS15 Tracking Strategies
[Deep Dive] Setting Up Google Analytics
RESOURCES
Tracking Sheet
SESSION 8:
SESSION DETAILS
LIVE STRATEGY SESSIONS
How to Audit a Traffic Campaign (or System)
Audit of BOOM’s FB Ad Account
Audit of Smart Marketer’s Recent Launch
On-Site Optimization and Heat Maps
Troubleshooting inside BOOM’s FB Ad Account
RESOURCES
Traffic Plan Worksheet
SESSION 9:
SESSION DETAILS
HOW TO VIDEOS
CBO Best Practices
Scaling with CBO
Scaling with Automated Rules
Scaling to $100k/day in Ad Spend
SESSION 10:
SESSION DETAILS
HOW TO VIDEOS
Dynamic Product Ads
SESSION 11:
SESSION DETAILS
HOW TO VIDEOS
YouTube Retargeting with Tom Breeze
Google Ads with Mike Rhodes
RESOURCES
Google Ads Audit Checklist
SESSION 12:
SESSION DETAILS
HOW TO VIDEOS
Agency and Freelancing with James Schramko
Demystifying Facebook’s Conversion API with Aaron Bailey
8-Step Social Media Plan with Laura Palladino
Juicing Blog Content with Laura Palladino
Advertorials with Nehal Kazim
Acquiring 10,000 Subscribers in 6 Months with Ryan McKenzie
