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Advanced Technical SEO – On demand
Advanced Technical SEO - On demand
Gain the skills and the knowledge needed to be able to better understand the more technically advanced side of SEO.
Technical SEO is arguably one of the most important areas to master when creating or managing a website. It can provide a solid foundation for other types of SEO activity, and even then, it requires regular attention to ensure everything is working as it should be, and in-line with best practices.
Course Content
You’ll learn about a huge range of techniques for making your website work as hard as it can do for you, including how to boost page speed, the insights you can gain and implement from analysing server log files, and how to make sure you’re covered in a mobile-first world.
Course Structure
This course is going to be split into four distinct sections, with each focusing on a specific theme. We’ll start with more basic topics, such as how technical SEO fits into the overall picture as well as looking at crawlability, crawl budget and how search works. It’ll be a good basic introduction to the more advanced topics that are introduced in the following sections. The second section is focused on Indexing, Content and Speed, and the third will investigate more advanced technical topics, such as the potential of python, carrying out a server log file analysis and details of useful HTTP headers. We’ll then finish the course with the fourth and final section, that’ll look into international SEO, schema, HTTPS and Google tools.
Your trainer
This hands-on course is run by the winner of Young Search Professional of the Year 2019 at the UK Search Awards, Tom Pool. He’ll take a deep-dive into the more advanced areas of on-page technical SEO.
Who this course is for
This course is for those who have a basic knowledge of SEO and want to improve their overall understanding of the more technical side. We will be providing a fairly basic intro to SEO in the first section to ensure everyone is on the same page, so as long as you have an interest in the more technical side to SEO, this course is for you!
What you'll gain from this course
Participants can expect to walk away with a more in-depth understanding of the importance of technical SEO, and how a solid technical foundation can get you on the right path to success. You’ll also be able to more confidently talk about and feel comfortable with the technical aspects of SEO.
Section 1 – Introduction, IA and Crawling
Introduction, IA and Crawling
Intro
What is SEO?
IA and Making Life Easier for Google
How Search Works
Crawling and Crawl Budget
Outro
Section 2 – Indexing, Content and Speed
Indexing, Content and Speed
Intro
Canonicals and NoIndex
Thin Content
Duplicate Content
Mobile Indexing
Page Speed
Outro
Section 3 – Ultra-Advanced Techniques
Ultra-Advanced Techniques
Intro
Server Log File Analysis
JavaScript
HTTP Headers
Python and SEO
Outro
Section 4 – International, Schema and HTTPS
International, Schema and HTTPS
Intro
International SEO
Structured Data
HTTP and HTTPS
Google Tools
Outro
Advanced Technical SEO - On demand
Gain the skills and the knowledge needed to be able to better understand the more technically advanced side of SEO.
Technical SEO is arguably one of the most important areas to master when creating or managing a website. It can provide a solid foundation for other types of SEO activity, and even then, it requires regular attention to ensure everything is working as it should be, and in-line with best practices.
Course Content
You’ll learn about a huge range of techniques for making your website work as hard as it can do for you, including how to boost page speed, the insights you can gain and implement from analysing server log files, and how to make sure you’re covered in a mobile-first world.
Course Structure
This course is going to be split into four distinct sections, with each focusing on a specific theme. We’ll start with more basic topics, such as how technical SEO fits into the overall picture as well as looking at crawlability, crawl budget and how search works. It’ll be a good basic introduction to the more advanced topics that are introduced in the following sections. The second section is focused on Indexing, Content and Speed, and the third will investigate more advanced technical topics, such as the potential of python, carrying out a server log file analysis and details of useful HTTP headers. We’ll then finish the course with the fourth and final section, that’ll look into international SEO, schema, HTTPS and Google tools.
Your trainer
This hands-on course is run by the winner of Young Search Professional of the Year 2019 at the UK Search Awards, Tom Pool. He’ll take a deep-dive into the more advanced areas of on-page technical SEO.
Who this course is for
This course is for those who have a basic knowledge of SEO and want to improve their overall understanding of the more technical side. We will be providing a fairly basic intro to SEO in the first section to ensure everyone is on the same page, so as long as you have an interest in the more technical side to SEO, this course is for you!
What you'll gain from this course
Participants can expect to walk away with a more in-depth understanding of the importance of technical SEO, and how a solid technical foundation can get you on the right path to success. You’ll also be able to more confidently talk about and feel comfortable with the technical aspects of SEO.
Section 1 – Introduction, IA and Crawling
Introduction, IA and Crawling
Intro
What is SEO?
IA and Making Life Easier for Google
How Search Works
Crawling and Crawl Budget
Outro
Section 2 – Indexing, Content and Speed
Indexing, Content and Speed
Intro
Canonicals and NoIndex
Thin Content
Duplicate Content
Mobile Indexing
Page Speed
Outro
Section 3 – Ultra-Advanced Techniques
Ultra-Advanced Techniques
Intro
Server Log File Analysis
JavaScript
HTTP Headers
Python and SEO
Outro
Section 4 – International, Schema and HTTPS
International, Schema and HTTPS
Intro
International SEO
Structured Data
HTTP and HTTPS
Google Tools
Outro
