Premium Course Digital Culture Academy - the SMMS Academy - Tom And Harry

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Digital Culture Academy - the SMMS Academy - Tom And Harry

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Digital Culture Academy - the SMMS Academy - Tom And Harry

Module 1: Welcome To The Digital Culture Academy
- Expectations From The Course And SMMA (9:14)
- How To Keep A Level Head (4:54)
- SMMA Business Models (21:12)

Module 2: Setting Up Your Agency
- Choosing Your Agency Name (6:05)
- What Services To Offer In 2022 (4:16)
- Do You Need A Website? (1:55)
- How To Create A Logo (11:21)
- Ecom: Pricing Your Services (8:45)
- Lead Gen: Pricing Your Services (10:01)
- How To Take Payments From Clients (3:36)
- How You Can Buy A Domain For Your Agency (9:59)
- Setting Up Your Social Pages For Outreach (12:53)

Module 3: How To Find The Perfect Clients
- Choosing A Niche (7:35)
- 20 Ways To Find Clients! (8:33)
- Using Your Inner Circle To Win Clients (3:50)
- DCA Sales And Outreach Tracker EXPLAINED! (10:11)
- Amazing Hack To Find Business Owners Names (5:03)
- Instagram: How To Find Clients TUTORIAL (17:53)
- Facebook And Google: How to Find Clients TUTORIAL (8:45)
- Linked In: How To Find Clients TUTORIAL (19:17)
- BONUS VIDEO: The Ultimate Way To Find Leads At Scale (10:03)

Module 4: Client Outreach
- Qualifying Business Owners (14:12)
- Choosing Your Outreach Method (4:21)
- Outreach fundamentals (8:15)
- The LinkedIn DM Scripts That Work! (10:37)
- The Proven Instagram DM Scripts (12:09)

Module 5: Using Upwork To Find Warm Clients
- Introduction To Upwork (4:18)
- Optimizing Your Profile (12:45)
- Searching And Filtering Jobs (9:15)
- Finding Suitable Jobs (11:50)
- The Right Way To Apply For An Upwork Job (9:38)
- Taking Payment And Buying Connects (4:00)

Module 6: The Client Meeting And Presentation
- Discovery Session Explained (10:15)
- Preparing For The Meeting (7:36)
- 3 Possible Meeting Outcomes (8:14)
- The Presentation - IMPORTANT! (22:25)

Module 7: Creating A High Converting Funnel
- What Is A Sales Funnel (10:26)
- How To Start Creating Funnels (6:10)
- Building Your Funnel - Pt 1 (26:25)
- Building Your Funnel - Pt 2 (7:34)
- How To Automate Your Leads To The Client (16:50)
- Example: Lead Gen And Ecom Funnels (5:03)
- BONUS: How To Set Up SMS Text Automation (13:55)
- BONUS: The Basic Principles Of A High Converting Funnel (9:39)
- BONUS: How To Add A Domain To The Funnel (9:59)

Module 8: A-Z Of Facebook Ads In 2022
- The Principle of Facebook Ads (18:20)
- Fixing Restricted Access And Banned Ad Accounts (5:14)
- Facebook Ad Policies (3:39)
- How To Create Your Meta Business Manager (4:39)
- LIVE Client Onboarding (6:26)
- Verifying A Domain With Your BM (5:01)
- How To Gain ADMIN Access To Your Clients BM (9:32)
- Where To Send You Traffic (4:44)
- Creating Your Offer (9:59)
- ODAX Campaign Objectives And CBO (17:02)
- Building Your Ad Sets - Targeting Selection (18:11)
- Building Your META Ad (15:15)
- $1 Million Ad Testing Formula (11:15)
- Installing The META Pixel (2023 Update) (11:15)
- Ad Copy Writing Strategies And Formulas (25:11)
- Custom Conversion Set Up And Retargeting Campaigns (6:59)
- Ad Budgets And Scaling Your Ads (5:06)
- Custom Audience Creation (8:19)
- LookaLike Audiences (6:06)
- Analyzing Your Ad Metrics And Ad Fatigue (12:22)
- The Complete Marketing Strategy For Lead Gen (11:53)
- What To Do When Your Ads Are NOT Working (11:53)
- BONUS | How To Get Cheaper Cost Per Click (6:39)
- BONUS | Easy Way To Get Ad Ideas (2:47)

Module 9: Insane OMNIBA Meta Ad Strategy
- Let's Talk Ad Strategies For Success In 2022/23 (4:59)
- Whats Is The OMNIBA Ad Strategy? (11:50)
- Setting Up The OMNIBA Campaign LIVE (12:42)

Module 10: A-Z Of YouTube Ads In 2022
- Intro To YouTube Ads (11:58)
- Setting Up Your Google Ad Account (10:07)
- Creating A YouTube Channel (2:14)
- What Is the Google Ads Dashboard (5:39)
- Accessing Your Clients Google Ad Account (3:12)
- Linking A YouTube Channel With A Google Ad Account (4:54)
- YouTube Targeting Overview (7:05)
- YouTube Ad Demographics Explained (2:54)
- Placements (8:45)
- Keywords (4:49)
- Affinity (4:42)
- How To Create A Skippable Ad (18:14)
- How To Create A Display Ad (15:58)
- Setting Up The Global Site Tag (2:51)
- Setting Up Conversions (13:51)
- Retargeting And Custom Audiences (9:38)
- BONUS: Crazy YouTube Targeting Software (9:33)

Module 11: Sales Bootcamp For SMMA
- 5 Powerful Closing Methods (12:00)
- Unspoken SMMA Sales Advice (13:05)
- 4 Colors Of Your Personality (10:55)
- Mirroring Your Clients Behaviour (3:19)
- The 3RT Rule: How To Handle Any Objection Like A Boss (19:21)


Module 12: Cold Calling Bootcamp For SMMA
- Reasons Why People Hate Cold Calling (5:52)
- 7:38:55 Rule Of Communication - IMPORTANT (6:04)
- 6 Secrets Of Cold Calling Success (9:34)
- The Ultimate Cold Calling Scripts - EXPLAINED! (12:24)
- What You're About To Watch *Disclaimer* (3:39)
- Cold Call 1 *LIVE* (1:49)
- Cold Call 2 *LIVE* (3:07)
- Cold Call 3 *LIVE* (1:28)
- Cold Call 4 *LIVE* With Follow Up (7:09)
- Cold Call 5 *LIVE* (5:17)
- Cold Call 6 *LIVE* (3:28)
- Cold Call 7 *LIVE* (5:54)
- EPIC Cold Call 8 *LIVE* (15:01)
- BONUS VIDEO: Cold Calling Niche Roulette Challenge! (11:30)

Module 13: TikTok Ads
- TikTok Ad Basics - EXPLAINED (14:56)
- Getting Started With Tiktok Ads (5:53)
- Step 1: Selecting Your Ad Campaign (5:37)
- Step 2: Targeting On TikTok (6:20)
- Step 3: The Ad Creative (8:00)
- How To Setup Your TikTok Pixel (6:46)
- TikTok Custom Audiences And Lookalikes (11:38)

Module 14: NEW* Go High Level Course
- START HERE! (2:10)
- Introduction To GHL (IMPORTANT) (8:38)
- Pricing Plans - Which One You NEED! (4:23)
- Setting Up Your Agency GHL Account (7:32)
- Twilio Account Set Up (6:44)
- 24/7 Support For ALL Your Needs (2:05)
- Utalizing Pipelines To Improve Conversions (7:36)
- Setting Up Your Calendars (AUTOMATED) (8:27)
- Our Winning Lead Generation Sales Funnels (19:41)
- $1 Million Lead Generation Automations
- Adding Domains To Your GHL Accounts (2:49)
- How To Do Your Agency Cold Calling From GHL (5:27)
- Email Marketing Through GHL (6:40)

Module 14: BONUS VIDEOS
- Most Common Onboarding Mistakes (4: 42)
- How To LOSE A SMM Client... FAST! (6:28)
- LIVE SMMA Q And A With Tom/Harry (32:20)

Module 15: LIVE Call Recording
- Live Sales Training (1Hr)
- Chat GPT and Go High Level Discussion (1Hr)
- + Every Live Session We Host


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