Premium Course DTC Scale School – Facebook & Instagram Ads

[The Captain]

DTC Scale School – Facebook & Instagram Ads​

About the course:

DTC Scale School – Facebook & Instagram Ads – The Facebook Marketing System That Drove over $50 Million in Value for Pilothouse’s Clients in the Last 6 Months.

THIS IS NOT YOUR USUAL, RUN-OF-THE-MILL MARKETING COURSE​

We’re going to rip the doors off what you thought you knew about Facebook and Instagram advertising…

And walk you step by step through the exact performance marketing system we use at Pilothouse Digital to make our clients insanely profitable.

HERE’S WHAT’S WAITING FOR YOU… ​

You get exclusive access to all content delivered in a series of short, easy-to-understand videos:

Module 1 – Foundations For Scale

✔︎ Brand & Competitor Analysis

✔︎ Knowing Your Customer & Your Market

✔︎ Metrics That Matter & Why

✔︎ Customer Journey & Messaging

✔︎ Facebook Pixel Strategy

Module 2 – Creatives That Convert

✔︎ Insights Into Creatives That Convert

✔︎ Fast & Furious Creatives

✔︎ Polished Creatives

Module 3 – The Pilothouse 6-Step Strategy For Maximizing Profitability From Your Campaigns

Step 1 – Find Your Top 5 Angles

Step 2 – Copy + Angle Testing

Step 3 – Analyze Data and Uncover Your Winners

Step 4 – Identifying Creatives Needed

Step 5 – Audience Testing

Step 6 – Consolidate Winners Into Scale Campaigns

Module 4 – Strategies For Scale

✔︎ Attribution & The Eco ROAS

✔︎ Bidding Types & When to Use Them

✔︎ Horizontal Scale Strategies

✔︎ Split Testing Pages & Funnels

✔︎ Split Testing Creatives & Copy

✔︎ Influencer & Whitelisting

✔︎ Budget Management & The Scaling Mindset

Module 5 – How to Build a Powerhouse Marketing Team

✔︎ When Should You Hire an Agency & What Should You Look For

✔︎ How to Hire Good Marketers

✔︎ How to Align Your Internal & External Marketing Teams

✔︎ Company Culture

Bonus Video – Navigating The Digital Landscape Post iOS15.

✔︎ What we are doing to mitigate iOS

✔︎ Ecosystem ROAS across all platforms

✔︎ Attribution

Who will benefit from Scale School?​

✔︎ Independent small agency owners.

✔︎ Brand owners who want to do FB ads themselves.

✔︎ Brand owners who want to educate their internal marketing team.

✔︎ Agency owners who want to train their staff.

✔︎ Small / mid level media buyers looking to sharpen their skills + learn new strategies…

WHAT YOU’LL GET WHEN YOU JOIN SCALE SCHOOL: FACEBOOK AND INSTAGRAM ADS TODAY​

✔︎ 5 Training Modules

✔︎ Over The Shoulder Looks Building And Optimizing Live Accounts

✔︎ Full Notes And Slides For All Course Material, For Easy Copy Paste Internal Communications

✔︎ Over 7 Hours of Proven Facebook Strategy Content

✔︎ So Easy Your Kids Could Do It Creative Ad Templates

✔︎ Easy To Follow Workbook With Worksheets

✔︎ Bonus Video – How to mitigate iOS 14.5

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